Grandparents Give Great Christmas Presents This Year

Grandparents Know How to Give Great Christmas Presents

According to a survey, people age 50 years old and above control 70% of the United States wealth. Some consultants predict that the population of grandparents will increase to 10 million in the next four years. It was also revealed that grandparents spend $500 each year per grandchild, especially around Christmas. Around 25% of all toy purchases come from grandparents.

Today, the baby boomers who once enjoyed their childhood on classic toys, are now grandparents who pass the traditions on to their grandchildren. They comprise a large number of the population that are spending their money on purchasing toys for their grandchildren. This trend gives toy manufacturers big profits.


Kevin Curran, the Fisher-Price (Mattel subsidiary) general manager and senior vice-president stated that greater numbers of boomers becoming grandparents will contribute to their higher toy sales. That’s because their toys are three generations older compared to other manufacturers. They even have toys that break sales records like the “Little People” play set which is 45 years older. Fisher-Price also created their “Loving Your Grandbaby” magazine to attract more buyers.

Boomers grandparents have their own categories for toys. They shows interest in learning toys which promote creativity in music and art, nostalgic toys like Snoopy Sniffer and Price’s Telephone, and modern electronic like the Kid-Tough Digital Camera which enables their grandchildren to keep in touch with them through email photos when they are on a vacation.
It’s not so surprising that Grandparents’ Rewards Club was launched by KB Toys. KB Toys in their recent reward clubs for grandparents, gives them 10% discounts on their items every Tuesday.
The strategy of Sababa Toys is bringing classic toys back once again. They develop nostalgic ways in attracting boomer grandparents. Their products include wood puzzles, Grandparents’ Treasure Chest scrapbook, and matching gifts like ‘Big Brain Academy’ stretching the brain power of kids and ‘Brain Age’ keeping the aging boomer’s memory sharp.
Baby boomers are coming to their grandparenthood stage with a unique history. Some even said that boomer’s parents are experiencing depressions caused by the World War II. As a result, they wanted to give everything to their children. But now, children and grandchildren of baby boomers have the best of everything. So, their reason for giving toys as gifts to their grandchildren is simply to create lasting memories.